The change process tends to take around thirty years from the beginning idea to cultural normalization. For example, organic farming became a hippie goal in the 70s driven by a back to the earth mentality. Hasseltine Hendershaw and her old man poked fun at those dirty hippies and continued to shop for prepackaged food. They lived in the 50s when modern kitchens and boxed food were the new normal.

Eventually, health food stores began to spring up here and there. They catered to a particular group of granola crunchy people. However, about 10 years ago, big chain stores like Kroger or Walmart finally began a small section of organic foods in every store. As popularity grew, they continued to increase the size of their organic produce and products.

That takes us to today. The little health food store is finding it difficult to stay in business because the idea of organic food is largely normalized and the big chains are cornering the market.The funny thing is that the Hendershaws are reading labels now and they can't remember that they use to fight the organic food movement with some pretty spiteful rhetoric and lack of cooperation. They think it's always been like this.

Occaionally, the change process will speed up, usually due to traumatic times that force people to accept change in order to survive. However, the human brain is not designed to solve problems that appear to be to far off in the future. Our brains tend to do better when danger is pracitcally on our doorstep. We should already know that climate change has been long perceived as a distant problem. I think we can pretty well conclude that most of us, even those of us who believe in climate change, have been content to leave the problem solving for down the road as we attempt to solve the immediate problems on our doorsteps.

So, that leaves me to conclude that things are going to get much worse before the idea of tackling climate change is normalized. By the time that happens, however, will it be too late. Some scientists contend that it's already too late.