I agree but in order to produce material one must be deeply committed. Most people would rather stick a needle in their eye than write more than a few paragraphs. I know because I use to be a teacher. Writing assignments didn’t appeal to most students. If it were easy then more people would do it. Of course, whenever someone loves doing something they do it for the rewards not because they love hard work. I’m sure a long distance runner would tell me it’s easy but I’d know they were saying that only because they love it.