Both. The truth is alarming and that’s why those who have less stress on a daily basis resort to wishful thinking and denial to get by. His writing style is consistently sensational. Does it work? It attracts followers apparently. If that’s what you want, mission accomplished. Does it change peoples’ behaviors? Not a lot of evidence out there that any writing style changes peoples’ opinions let alone their behaviors. It’s likely that most of us choose to read a particular style that we prefer and a message that aligns with what we already believe.